About Me

Hey, I’m Elizabeth Aguirre—a digital strategist on a mission to help promote businesses with a positive social impact. With over 10 years of experience in SaaS projects and driving digital marketing strategies, I create online strategies that don’t just meet goals—they inspire, engage, and bring your brand to new audiences.

I’ve worked in many roles over the years, but at my core, I’m committed to empowering others. Whether it’s through career mentoring or marketing campaigns that promote and uplift underrepresented voices, I believe that leadership is about creating opportunities for people to rise.

In the past I worked as a Digital Consultant for the “Tupac Shakur. Wake Me When I’m Free” museum, developing the social media content strategy and ensuring Pac’s message reached people far beyond the physical walls of the museum. In every project, I look to create digital strategies that reflect my values of authenticity, equity, and community empowerment.

As the former Manager of the mobile marketing program at Ulta Beauty, I led mobile marketing efforts for countless Black owned and sustainable “green” brands — building brand loyalty and creating personalized SMS and Mobile app experiences.

In my current role at Embryo Options (a Cooper Surgical Company) I lead projects with a focus on digital onboarding strategy, innovating creative messaging solutions that not only drive revenue growth for women’s fertility clinics, but that also align with my personal beliefs around a woman’s right to choose how they conceive life.

I’m always on the lookout for opportunities to contribute to projects that benefit the greater social good. With over a decade in the Digital & SaaS space, i’ve acquired the technical know-how and management skills needed to dream up and execute complex ideas. Call me when you’re ready to implement a digital strategy that has real-world impact.

For the young people, if you’re looking for a little guidance and mentorship- I’m here for you too. Don’t hesitate to reach out.