Digital Strategist | Social Justice Warrior | Writer & Storyteller
Hey, I’m Elizabeth Aguirre—a digital strategist, social justice advocate, and storyteller on a mission to help promote businesses with a positive social impact. With over 10 years of experience in SaaS projects and driving digital marketing strategies, I dream up online experiences that don’t just meet goals—they inspire, engage, and bring your brand to new audiences.
I’ve worked in many roles over the years, but at my core, I’m committed to empowering others. Whether it’s through mentoring teams, or leading initiatives that promote and uplift underrepresented voices, I believe that leadership is about creating opportunities for others to rise.
In the past I worked as a Digital Consultant for the “Tupac Shakur. Wake Me When I’m Free” museum, developing the social media content strategy and ensuring Pac’s message reached people far beyond the physical walls of the museum. In every project, I look to create digital strategies that reflect my values of authenticity, equity, and community empowerment.
As the former Manager of the mobile marketing program at Ulta Beauty, I led mobile marketing efforts that went beyond reaching customers—they were about building brand loyalty and creating personalized SMS and Mobile app experiences.
I’ve also worked as a content writer for Ebony and Jet, Vice, and Huffington Post where I contributed articles that explored culture, social justice, and identity, honing my voice as a storyteller who believes in the power of words to educate and inspire change.
In my current role at Embryo Options (a Cooper Surgical Company) I lead projects with a focus on digital onboarding strategy, innovating creative solutions that not only drive revenue growth for women’s fertility clinics, but that also align with my personal beliefs around a woman’s right to choose how they conceive life.
I believe digital marketing is a tool for empowerment, connection, and real-world impact. If you’re looking for someone who can bring strategy, creativity, and social justice together in an organized way, to create meaningful digital experiences, I’d love to connect and collaborate. Let’s make something that matters!